{"id":4750,"date":"2019-04-23T08:26:28","date_gmt":"2019-04-23T08:26:28","guid":{"rendered":"http:\/\/www.serendipitydiamonds.com\/blog\/?p=4750"},"modified":"2019-11-18T12:54:28","modified_gmt":"2019-11-18T12:54:28","slug":"eternity-rings-origin-history-meaning","status":"publish","type":"post","link":"https:\/\/www.serendipitydiamonds.com\/blog\/eternity-rings-origin-history-meaning\/","title":{"rendered":"The History Meaning & Origin of Diamond Eternity Rings"},"content":{"rendered":"

What is an Eternity Ring?<\/h2>\n

An eternity ring is a precious metal band, set with a repeating pattern of gemstones. It’s association with a significant anniversary makes it an eternity ring. Since many similar designs are worn as diamond wedding rings, eternity rings celebrate a span of marriage.<\/p>\n

A diamond eternity ring is the third most popular item of jewellery. Traditionally, couples purchase an engagement ring, then wedding ring, and finally an eternity ring. Their application is as follows.<\/p>\n

Diamond engagement rings<\/strong> – mark commitment and an intention to marry.<\/p>\n

Wedding rings<\/strong> – mark the union of marriage or civil partnership.<\/p>\n

Eternity rings<\/strong> – celebrate the continuation of the union of marriage or partnership.<\/p>\n

History and the origin of Eternity Rings.<\/h2>\n

The ‘Eternity Ring’ as a tradition arose from the efforts of DeBeers to sell stockpiled smaller diamonds.\u00a0Effective marketing campaigns in the 1960’s by DeBeers led to increased global diamond sales.<\/p>\n

Eternity rings provided an opportunity to sell to married women\u2014couples\u00a0who had already been through an engagement ring and wedding ring purchase.<\/p>\n

A continuous repeating pattern of diamonds represented ever-lasting love.<\/p>\n

\"DeBeers-Eternity-Rings-Adverts\"<\/p>\n

Two posters advertising eternity rings with associated slogans below.\u00a0<\/em><\/p>\n

“She married you for richer or poorer. Let her know how it\u2019s going.” (DeBeers 1960’s campaign)<\/em><\/strong><\/p>\n

“When a man actually remembers an anniversary, he ought to make it unforgettable.” (DeBeers 1970’s campaign)<\/em><\/strong><\/p>\n

“We never made it to the restaurant. What better way to celebrate your next anniversary. A diamond is forever.” (DeBeers 1990’s campaign)<\/em><\/strong><\/p>\n

Why are Eternity Rings given?
\n<\/strong><\/h2>\n

Diamonds symbolise never-ending love and eternity by their hardness and physical permanence. For this reason, a continuous ring of diamonds symbolises eternal love.<\/p>\n

When are diamond Eternity Rings given?<\/h2>\n

Traditionally, eternity rings were given after many years of marriage. It is the 60th anniversary being which is represented by diamond.<\/p>\n

Today, eternity rings are often presented after one year of marriage, five years of marriage or after a decade of marriage. Alternatively, many couples celebrate a significant event with an eternity ring. For example, the birth of a child. For this reason, the term “maternity ring<\/em>” has started to appear.<\/p>\n

Which finger do you wear an Eternity Ring on?<\/h2>\n

Tradition suggests that diamond eternity rings sit on the wedding ring finger<\/a>. In the UK this is the third finger of the left hand, on which the engagement ring is also worn. Some people choose to wear an eternity ring on the opposite hand. The reason for this might be where the eternity ring will not sit, or match with an existing wedding ring\/engagement ring set.<\/p>\n

\"Channel<\/p>\n

The half eternity ring and the full Eternity Ring<\/h2>\n

Half-set diamond eternity rings<\/a> differ in appearance from fully-set diamond eternity rings<\/a>.\u00a0The classic style is a fully set band. An advantage is that the ring appears identical around the entire ring.<\/p>\n

Since the lower section of the ring is usually unseen from above, eternity rings half set with diamonds, are equally popular. In addition, half set eternity rings give the same appearance for a lesser cost. Furthermore, small size adjustments may be possible with a half eternity ring.<\/p>\n

Shaped Eternity Rings<\/h2>\n

Many of the bespoke shaped eternity rings we make, fit around engagement ring settings. We include more information below on bespoke eternity rings.
\n