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Welcome to Serendipity Diamonds


Follow Serendipity Diamonds on Instagram and view our recent work


Serendipity is the unexpected discovery of something wonderful.  Whether you found us by chance or by recommendation we're glad you found us. We are a small family-run independent jeweller—with a big reach. We help clients Worldwide from our showroom on the Isle of Wight. 


We pride ourselves on giving the best customer service. Our small team are all hard-working, skilled, knowledgable and above all, friendly We devote ourselves to putting your needs above everything else. We look forward to helping in any way we can.  

You'll be taken care of, whether you need information, advice or guidance. We never work on a commission basis, we give free help without any obligation to make a purchase. 


In the photograph below from left to right : Debbie, Mark, Drina, Emily and Hannah

Speak with the team in store, by email, via online chat or by phone online Monday to Saturday 8.30am - 4.30pm


Serendipity Diamonds. Our Story.


Serendipity Diamonds first went online in May 2007. We remember our very first order – thank you Marie! Today, Mark Johnson who founded Serendipity works within the showroom alongside a small team of dedicated jewellery professionals. New and existing clients are welcome to connect with Mark on Linkedin. Just follow the link to find connect. 

Serendipity Diamonds Reviews


Our independent reviews come from Feefo available to view online. 

Serendipity Diamonds Today


We've treated all jewellery orders with dedicated care and attention. Prior to 2010, Mark worked alone before growing a small team at Serendipity Diamonds. Today, Mark works within the showroom, speaking with the same clients that discovered Serendipity back in 2007. They feel confident to return again and again.  

In 2010, Drina joined the company and today manages the small friendly team looking after you.  

Emily joined us in 2014 and brought her excellent customer service and attention to detail to help us look after our valued clients.  Today we have a small, dedicated team of 5 members located in our Ryde showroom. 

In June 2018 we decided to open our first High Street showroom open to the public. Located on the lower part of Ryde's busy High Street on the Isle of Wight, our team are on hand daily giving advice on all aspects of jewellery.

Photographs of the showroom. Bottom right, clients benefit from no-obligation viewings in the mezzanine area of our showroom


Serendipity Diamonds Mission


To provide meaningful luxury jewellery, responsibly and ethically sourced – created with the greatest care and attention to detail. To deliver our clients the best experience we can at all times. To strive in creation, innovation and education, adopting best practices and intentions in all we do.


Become a Client - See for Yourself


Find out a little more about us. Here are a few associations and websites we are associated with. 

Click here to see our membership page on the National Association of Jewellers

We are also members of the Gemmological Association of Great Britain and Licensees for Fairtrade Gold, enabling us to source ethical engagement rings, wedding rings and jewellery. In addition, we are listed suppliers with CanadaMark, providing our clients with 100% traceable, ethically sourced certified diamonds. 


Where to Find Us


Find us online or visit our UK showroom. Our new air-conditioned showroom is the perfect place to browse designs. Make an appointment to get in-depth advice in a relaxed visit, with all the expert help you might need. 



Why Choose Serendipity?


Enjoy buying jewellery in luxurious surroundings, with expert help and guidance from our small and friendly team. We craft most items to order ensuring that your jewellery is hand-crafted to your perfect specifications. Choose from a very wide range of designs across most types of jewellery. 

100% positive feedback

20+ years expertise

Bespoke Design Service

Great communications and expert knowledge 

Ethical sourcing

Friendly courteous advice.

Full after-sales support. 

Buy-back assurance - upgrade your diamond

Click and Collect Available - Order online and collect in store




Buy with confidence listed

Free size adjustment

60 Days Returns

0% Finance available online or instore

Beautiful luxury packaging

Premium diamond certification

Lifetime warranty 

Luxury showroom (1-2-1 appointments available)

Upto 60% of High Street Prices




Unique Services at Serendipity Diamonds


We provide a wide range of unique jewellery services. Isle of Wight clients benefit from local access to our Ryde showroom. For example, one of our most popular services helps clients to apply unique engravings to their jewellery. The video below shows our fingerprint wedding ring service. We refine fingerprints in our showroom ready for laser engraving on wedding rings.