Category Archives: Diamonds

Diamond Archives

Learn about diamonds with the Serendipity blog. From our many years working with diamonds, we explore and uncover the World of gemstones. From origin, to types of diamond and applications within the jewellery industry. Let us take you on a journey of discovery to learn about the 4 C’s of diamond value, diamond certification and the beauty of diamond jewellery in a collection of related blog posts.

Serendipity was founded in 2007 as an online resource and jewellery retailer. Over a decade of progress, Serendipity now stands as an authority on in their field. Their team create responsibly sourced jewellery and are amongst the first Fairtrade Gold jewellers working with fully traceable gemstones within the UK. Their working knowledge of gems is backed by GIA training and over 50 years of collective knowledge. Their expertise in diamond jewellery is second to none with a solid understanding of customer service in all things diamonds related.

The Definitive Guide to Cushion Cut Diamonds & Engagement Rings

0.70ct Cushion cut diamond example

What is a Cushion Cut Diamond? Cushion cut diamonds merge the beauty of the Princess cut and Round brilliant-cut diamond shapes. A cushion cut is a square or squarish-rectangular cut with rounded corners and 58 brilliant-style facets that resembles a pillow shape—giving rise to the name of this distinctive diamond shape. Cushion-cut diamonds are listed Read the full article…

Mark Johnson

About Mark Johnson

Mark co-founded Serendipity Diamonds in 2007 after 20 years working with loose diamonds and jewellery. Mark is a keen jewellery and gemstone photographer, blogger and content writer. He works alongside a small team in their Ryde showroom and spends his spare time working on jewellery photography projects and with his two young children. I confirm the subscription of this blog to the Paperblog service under the username ukmarkj

A Quick Guide to Fancy Diamond Shapes

Popular fancy diamond shapes

A quick guide to fancy diamond shapes We have included below some guidance on fancy diamond shapes. The following information comes from our extensive diamond information pages which cover many topics from diamond colour to diamond clarity. Our diamond shapes information covers the following guidance, with additional images of each of the cuts. Although many more Read the full article…

Mark Johnson

About Mark Johnson

Mark co-founded Serendipity Diamonds in 2007 after 20 years working with loose diamonds and jewellery. Mark is a keen jewellery and gemstone photographer, blogger and content writer. He works alongside a small team in their Ryde showroom and spends his spare time working on jewellery photography projects and with his two young children. I confirm the subscription of this blog to the Paperblog service under the username ukmarkj

How to Read Your Certified GIA Diamond Grading Report

How to Read your GIA certified diamond - GIA report analysis

What is a GIA diamond grading report? A GIA diamond grading report gives specific information about your diamond. It is important to understand all of the information on your diamond certificate relating to your stone. The following details relate to our main image. Each section of your diamond grading report provides key information about details Read the full article…

Mark Johnson

About Mark Johnson

Mark co-founded Serendipity Diamonds in 2007 after 20 years working with loose diamonds and jewellery. Mark is a keen jewellery and gemstone photographer, blogger and content writer. He works alongside a small team in their Ryde showroom and spends his spare time working on jewellery photography projects and with his two young children. I confirm the subscription of this blog to the Paperblog service under the username ukmarkj