Category Archives: Diamonds

Diamond Archives

Learn about diamonds with the Serendipity blog. From our many years working with diamonds, we explore and uncover the World of gemstones. From origin, to types of diamond and applications within the jewellery industry. Let us take you on a journey of discovery to learn about the 4 C’s of diamond value, diamond certification and the beauty of diamond jewellery in a collection of related blog posts.

Serendipity was founded in 2007 as an online resource and jewellery retailer. Over a decade of progress, Serendipity now stands as an authority on in their field. Their team create responsibly sourced jewellery and are amongst the first Fairtrade Gold jewellers working with fully traceable gemstones within the UK. Their working knowledge of gems is backed by GIA training and over 50 years of collective knowledge. Their expertise in diamond jewellery is second to none with a solid understanding of customer service in all things diamonds related.

Carre Cut Diamonds? What is a Carre Cut Diamond

Deco Carre Cut Diamond Engagement Ring

What is a Carre Cut? What makes a Carre cut different? A Carré cut diamond is a variety of square diamond cut featuring step facets in contrast to brilliant-cut styles such as the Princess cut. Why have I not heard of Carre cut diamonds before? If you’ve never heard this term before, it might be Read the full article…

Mark Johnson

About Mark Johnson

Mark attended Liverpool University and went on to pursue a career in the diamond industry. After more than a decade working in polished diamonds, Mark moved to the Isle of Wight where he launched Serendipity Diamonds. He works most days from their busy Ryde showroom, photographing jewellery and writing for the Serendipity Diamonds website. Anyone interested can connect with Mark on Linkedin via the profile link.

How To Tell a Real Diamond From a Fake Diamond in 8 Ways

Real diamonds vs Fake diamonds

How to Tell a Real Diamond From a Fake Diamond – 8 Ways Different kinds of Fake diamonds Real diamonds and fake diamonds are very similar in appearance. There are both simulant and synthetic versions. All are very convincing. In our post today we’re going to show you some very clever ways how to tell Read the full article…

Mark Johnson

About Mark Johnson

Mark attended Liverpool University and went on to pursue a career in the diamond industry. After more than a decade working in polished diamonds, Mark moved to the Isle of Wight where he launched Serendipity Diamonds. He works most days from their busy Ryde showroom, photographing jewellery and writing for the Serendipity Diamonds website. Anyone interested can connect with Mark on Linkedin via the profile link.

3 Carat Emerald Cut Diamonds – Searching for the Perfect Diamond

3 carat Emerald cut diamonds compared EVS1 and DVS2

Two GIA certified 3 carat Emerald cut diamonds. E VS1 and DVS2 – but can you tell which is which? Finding the perfect 3 carat Emerald cut diamond One of our recent commissions required our expertise to source a beautiful 3 carat Emerald cut diamond. Our client’s intention was to set the chosen diamond into Read the full article…

Mark Johnson

About Mark Johnson

Mark attended Liverpool University and went on to pursue a career in the diamond industry. After more than a decade working in polished diamonds, Mark moved to the Isle of Wight where he launched Serendipity Diamonds. He works most days from their busy Ryde showroom, photographing jewellery and writing for the Serendipity Diamonds website. Anyone interested can connect with Mark on Linkedin via the profile link.