Bespoke, Handcrafted & Ready-Made Jewellery

*Applies to purchases online or in-store over £150 total

Discover incredible jewellery at Serendipity Diamonds. We are a small, independent bespoke jeweller located on the beautiful Isle of Wight. Established in 2007 we enjoy creating jewellery for clients across the World.

Buy online or visit our luxury showroom to browse designs and to explore our handmade jewellery. Choose from regular and bespoke jewellery designs and enjoy our first-class, award-winning service first-hand.

Bespoke Wedding Rings

As unique as you

Discover unique wedding rings

Find out more about fingerprint wedding rings

Bespoke Rings

Browse Ring Designs

Bespoke Ring Gallery

Wedding Rings

Wedding Bands for Men and Women

Browse Wedding Rings

Eternity Rings

Dazzling Eternity Rings

Explore Eternity Rings

Exquisite Diamond Bubble Rings

Find the perfect ring design

Diamond Bubble Rings

The Meaning of Serendipity

Serendipity is finding something beneficial by chance. Whether you found us by surprise or by intention, let us delight you with beautiful handcrafted jewellery. We combine extensive knowledge with exceptional service – to create beautiful, responsibly sourced jewellery.

We work from a luxury UK showroom with private appointments available upon request. We have one of the largest collections of engagement ring styles and wedding bands in the UK.

Unique Engraved Rings

Engraved Wedding Rings

Luxury Packaging

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Ethical Diamonds and Gemstones

At Serendipity Diamonds, we go further than most jewellers by offering ethical, sustainable options for precious metals, diamonds and gemstones. Our services include Fairtrade Gold, traceable CanadaMark diamonds, lab-grown diamonds and Moissanite. We go far beyond conflict-free, with ethical and carbon-neutral diamonds and gemstones.

CanadaMark Diamonds

Watch 365 Degree Ethical Diamond Videos and View GIA Reports

Search Diamonds

Lab-Grown Diamonds

Learn more and browse 100's lab-grown diamonds

Browse Lab-Grown Diamonds

Visit our Showroom

Book a viewing with our friendly expert team.

Visit Our Showroom

Come and see us. Enjoy a short 10-minute journey by Hovercraft to the Island and visit our showroom in Ryde. Call in to browse or contact us to arrange an appointment to discuss your requirements. Browse our collection of bridal sets, diamond eternity rings and loose diamonds.

Choose from a wide range of precious metals, including White Gold, Yellow Gold, Rose gold, Platinum and Palladium. Or select new Titanium and Zirconium wedding rings.

Talk to our Fairtrade Gold Ambassadors about 100% ethical jewellery. Book an in-store appointment for expert guidance in person on our mezzanine level of the showroom. Where better to pop the question than on the beautiful Isle of Wight? Discover the perfect engagement ring.

Our brand new showroom opens daily in Ryde. Order online with free delivery, visit us in-store or click and collect.

Meet the Team

Meet Our Warm and Friendly Team

About Us

Read our independent reviews

Read Our Reviews

Try before you buy

Use our sample ring service to try before you buy. Available worldwide.

Sample Rings

Bespoke Jewellery Design

We'll create any jewellery design, made just for you.

Our friendly team of jewellery designers will help you to create the perfect item of jewellery. From bespoke diamond rings to custom-made diamond pendants. We are happy to design, re-model and craft a fantastic piece of jewellery.

We create any engagement and wedding ring set, shaped and contoured to fit. Also, we provide a full CAD design for all bespoke ring designs.

Browse Some of Our Bespoke Jewellery

Expert Jewellery Help

Get expert help from our small and friendly team of diamond jewellery professionals. Let us guide you through our complete jewellery collection. We make diamond set rings, plain and diamond set wedding bands in Platinum, 18ct Gold and 9ct Gold. Also, we offer a vast array of diamond eternity rings.

Our range includes a sparkling collection of diamond earrings and pendants crafted for any occasion. We have one of the largest collections of diamond rings for engagement in the UK. Buy ring designs as complete rings or finished ring mounts.

Friendly Help From the Wedding Ring Experts

We provide a unique experience for ring buyers. Our showroom offers couples the opportunity to browse a vast collection of engagement, wedding and eternity rings.

Up to 50% Better Value Compared to Other High Street Jewellers.

Compared to other high street jewellers, we offer exceptional value. Save up to 50% compared to jewellers such as Ernest Jones, Goldsmiths, Beaverbrooks, and Fraser Hart with the added assurance of ethical gold and diamonds. Buy from the UK diamond experts and a small independent family business run by a dedicated, friendly team who care.

Wedding ring appointments take place in our Mezzanine area of the showroom. Clients enjoy a relaxed atmosphere, fresh coffee and friendly guidance from an expert member of our team. Or, enjoy free delivery for your gold band or platinum band directly from our showroom. Explore every kind of Gold band in a variety of widths.

Try on ring designs without any pressure selling. We'll also check your finger size to ensure the perfect fit. With over 20 years of experience in wedding rings, we'll rise to any challenge. In addition to classic bands and diamond wedding bands, we apply unique effects, including heartbeat and fingerprint engravings.

Diamond Rings

Explore diamond rings

Diamond Pendants

Discover pendants

Shaped To Fit

Shaped Wedding Rings

Luxury Diamond Earrings

We create fantastic diamond earrings from the World's most beautiful certified diamonds. Choose from a wide range of timeless diamond earrings styles. Designs range from the iconic solitaire diamond stud earring to the sultry diamond drop earring.

Our diamond earrings suit any special occasion. We include two extra pairs of Lox secure earring backs for your complete peace of mind. Get expert advice from our team of friendly jewellery experts. Or, browse our information pages to find a buying guide on most types of jewellery and gemstones.

Browse diamond earrings

Discover the Perfect Diamond Eternity Ring

Browse Diamond Eternity Rings

With attention to detail, we carry an incredible range of diamond eternity ring designs. Together with a bespoke design service, we create some of the finest eternity rings available.

Browse designs online or book a viewing to explore our dazzling collection in person. Our bespoke service ensures the perfect fit for any diamond eternity ring. Also, we shape ring designs to fit any engagement ring setting.

For Your Complete Reassurance...

For your complete reassurance, we work to extremely high standards. We handcraft diamond rings, wedding rings and eternity rings and jeweller in the UK. Moreover, all jewellery is hand finished to perfection.

Our passion lies within responsibly sourced materials, from Fairtrade Gold ring designs to ethical Diamonds. We are proud members of "Buy with Confidence" and The National Association of Jewellers. Finally, we are members of GEM-A.

GIA Certification

Browse lab-grown diamonds and learn more

Members of the Gemmological Association of Great Britain

Members of the National Association of Goldsmiths

Date	Score	Customer Comment	Supplier Response
20-Dec-2025	Service	Wonderful and amazing top level service. The process was so simple, the project complex, and the outcome results stunning in every way imaginable. Truly the most beautiful bespoke jewelry I could have ever imagined. Highly recommend Serendipity Diamonds. Anonymous Anonymous	Thank you for taking the time to leave a review of your experience with us. It was an absolute pleasure to have helped you with yo ...
19-Dec-2025	Service Product	Service rating : My husband went to serendipity to purchase my engagement ring and as the recipient I can say it was definitely worth it! The ring is absolutely stunning and the team were amazing. After being told about the process it sounded effortless and he was helped every step along... Anonymous Anonymous	Service rating : Thank you for your kind review! We’re thrilled that both your engagement and wedding rings are to your liking. ...
25-Nov-2024	Service Product	Service rating : Drina was amazing. Lovely lady and very helpful. We bought my engagement ring and it's beautiful. We will be back for our wedding rings. I also bought a bracelet which was a great price and really lovely. Product : Stunning ring. I love it and have had so many compliments. Anonymous Anonymous	Service rating : Thank you very much for taking the time to leave such a lovely review, we are always happy to help our clients wi ...
15-Nov-2024	Product	Drina was brilliant as always, the service you get at Serendipity is always fab. As soon as you walk in to the store it feels like home, a friendly smile welcomes you as does a coffee which is always lovely. I am delighted with my necklace, it was made with a stone from my mums rings so it is extra... Anonymous Anonymous	Thank you so much for taking the time to leave such a lovely review, we are so pleased you had another great experience with us, i ...
15-Nov-2024	Product	Anonymous Anonymous	No Comment
16-Sep-2024	Product	Fantastic service from start to finish. Anonymous Anonymous	No Comment
14-Nov-2023	Service Product	Service rating : I had such a good experience with Serendipity Diamonds. I wanted to give my old engagement ring to my daughter for her 30th birthday yet make it modern and less “engagement-y”. Not easy with a solitaire diamond in a gold setting. Drina talked me through so many options and we settled... Anonymous Anonymous	Service rating : Thank you very much for a lovely review, such a pleasure to read that you were happy with our service and with th ...
14-Nov-2023	Service	Serendipity was able to take a simple sketch and turn it into a lovely piece of men’s jewellery. It was intended for a hard working customer so 9k gold was the durable material for the application. Since receiving the ring I have set a 1.41 carat F colour VS1 stone in it then delivered it to my... Anonymous Anonymous	Hi Jennifer, thank you for taking the time to leave such a nice review for us on your second purchase with us, we are so pleased t ...
25-Oct-2023	Service Product	Service rating : Great as always Product : Just what we wanted thanks Anonymous Anonymous	Service rating : Thank you for leaving us some feedback today! We are pleased to hear you were happy with everything. The team wer ...
25-Oct-2023	Service Product	Service rating : Their customer service is excellent. I ordered a setting without a stone in an odd stone size. Their finished product was of excellent quality. The lead time was a quick two weeks, which for a custom setting is amazing. I have since used their service once again, this time for... Anonymous Anonymous	Service rating : Thank you so much for such a lovely review, this has made very pleasant reading. It has been an absolute pleasure ...

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