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 Engagement Rings Wedding Rings & Eternity Rings



Discover the difference at Serendipity Diamonds. Find the perfect engagement ring, wedding ring, or eternity ring. Learn why our clients return time after time to enjoy excellent service and exceptional craftsmanship. Get expert friendly help from our expert team and discover real value and service. 

Buy online or come and visit our luxury showroom for a personal touch. We pride ourselves on working with ethically sourced materials to create any item of jewellery. Choose from regular and bespoke jewellery designs. You will be in good hands at every step of your journey.

 Engagement Rings

Browse Diamond Engagement Rings

View Engagement Rings

Wedding Rings

Wedding Bands for Men and Women

Browse the Collection

  Eternity Rings

Dazzling Eternity Rings

Explore Eternity Rings

CanadaMark Diamonds

Watch 365 Degree Ethical Diamond Videos and View GIA Reports

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The Meaning of Serendipity  


Serendipity is finding something beneficial by chance.  Whether you found us by surprise or by intention, let us delight you with beautiful handcrafted jewellery. We combine extensive knowledge with exceptional service – to create beautiful responsibly sourced jewellery. 

We work from a luxury UK showroom with private appointments available upon request. We have one of the largest collections of engagement and wedding bands in the UK. 

Unique Engraved Rings

Engraved Wedding Rings

Luxury Packaging

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Expert Help to Find the Perfect Diamond

Get Friendly Expert Help and Guidance in Your Search for the Perfect Diamond 

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Visit our New Showroom on the Isle of Wight

Book a Viewing With an Expert Member of Our Team

Visit Us

Come and see us on the Isle of Wight. Take a short 10-minute journey by Hovercraft to the Island and visit our brand new showroom in Ryde. Call in to browse or contact us to arrange an appointment to discuss your requirements. Browse engagement rings, bridal sets, diamond eternity rings and loose diamonds. 

Choose from a wide range of precious metals including White Gold, Yellow Gold, Rose gold, Platinum and Palladium. Or select new Titanium and Zirconium wedding rings.

Talk to our Fairtrade Gold Ambassadors about 100% ethical jewellery. Book an in-store appointment for expert guidance in person on our mezzanine level of the showroom. Where better to pop the question than on the beautiful Isle of Wight? Discover the perfect engagement ring.

Our brand new showroom opens daily in Ryde on the beautiful Isle of Wight. Order online with free delivery, visit us in-store or click and collect. 

Meet the Team

Meet Our Warm and Friendly Team

About Us

Read our independent reviews

Read Our Reviews

Try before you buy

Use our sample ring service to try before you buy. Available worldwide.

Bespoke Jewellery Design

We'll create any jewellery design, made just for you.

Our friendly team of jewellery designers will help you to create the perfect item of jewellery. From bespoke diamond rings to custom-made diamond pendants. We are happy to design, re-model and craft a fantastic piece of jewellery. 

We create any engagement and wedding ring set, shaped and contoured to fit. Also, we provide a full CAD design for all bespoke ring designs.

Browse Some of Our Bespoke Jewellery

Expert Jewellery Help

Get expert help from our small and friendly team of diamond jewellery professionals. Let us guide you through our complete jewellery collection. We make diamond set rings, plain and diamond set wedding bands in Platinum, 18ct Gold and 9ct Gold. Also, we offer a vast array of diamond eternity rings.

Our range includes a sparkling collection of diamond earrings and pendants crafted for any occasion. We have one of the largest collections of diamond engagement rings in the UK. Buy ring designs as complete rings, or finished ring mounts.

Friendly Help From the Wedding Ring Experts

We provide a unique experience for ring buyers. Our showroom offers couples the opportunity to browse a vast collection of engagement rings, wedding bands and eternity rings. 

Up to 50% Better Value Compared to Other High Street Jewellers

Compared to other high street jewellers, we offer exceptional value. Save up to 50% compared to jewellers such as Ernest Jones, Goldsmiths, Beaverbrooks, and Fraser Hart with the added assurance of ethical gold and diamonds. Buy from the UK diamond experts and a small independent family business run by a dedicated friendly team who care. 

Wedding ring appointments take place in our Mezzanine area of the showroom. Clients enjoy a relaxed atmosphere, fresh coffee and friendly guidance from an expert member of our team. Or, enjoy free delivery for your gold band, or platinum band directly from our showroom. Explore every kind of Gold band in a variety of widths. 

Try on ring designs without any pressure selling. We'll also check your finger size to ensure the perfect fit. With over 20 years experience in wedding rings, we'll rise to any challenge. In addition to classic bands and diamond wedding bands, we apply unique effects, including heartbeat and fingerprint engravings. 

Luxury Diamond Earrings

We create fantastic diamond earrings from the World's most beautiful certified diamonds. Choose from a wide range of timeless diamond earrings styles. Designs range from the iconic solitaire diamond stud earring to the sultry diamond drop earring. 

Our diamond earrings suit any special occasion. We include two extra pairs of Lox secure earring backs for your complete peace of mind. Get expert advice from our team of friendly jewellery experts. Or, browse our information pages to find a buying guide on most types of jewellery and gemstones. 


Browse diamond earrings

Discover the Perfect Diamond Eternity Ring

Browse Diamond Eternity Rings

With attention to detail, we carry an incredible range of diamond eternity ring designs. Together with a bespoke design service, we create some of the finest eternity rings available. 

Browse designs online or book a viewing to explore our dazzling collection in person. Our bespoke service ensures the perfect fit for any diamond eternity ring. Also, we shape ring designs to fit any engagement ring setting.

For Your Complete Reassurance...

For your complete reassurance, we work to extremely high standards. We handcraft diamond engagement rings, wedding rings and eternity rings and jeweller in the UK. Moreover, all jewellery is hand finished to perfection. 

Our passion lies within responsibly sourced materials, from Fairtrade Gold to ethical Diamonds. We are proud members of 'Buy with Confidence', and The National Association of Jewellers. Finally, we are members of GEM-A.

GIA Certification

Individually Crafted Jewellery for all Budgets

At Serendipity Diamonds, we pride ourselves on the commitment and service to our clients. We create jewellery for all budgets to suit your needs. And, we aim to price match wherever possible. 

Our diamond wedding bands and diamond engagement rings range from designs in 9ct Gold to designs crafted in luxurious 950 Platinum.  We pride ourselves on service and the quality of our work. We offer great value, beautiful presentation and an excellent experience for visitors to our website and showroom. 

Unique Gemstone Engagement rings

We create unique engagement rings with incredible gemstones—for example, vibrant purple Tanzanites and vivid Pink Sapphires. Our master craftsmen are happy to create any jewellery design with your personal choice of a coloured gemstone. 

Part of our service includes CAD design. Also, we offer high-resolution photography as an option upon completion. This additional service helps clients to view their jewellery before delivery or collection. 


Choose from any gemstone combination. From Ruby and Diamond eternity rings to Tanzanite halo engagement rings. We source, design and craft your perfect ring design in any precious metal. 

Why Book an Appointment?

Why book an appointment to visit our jewellery showroom on the Isle of Wight? Many clients choose to visit us in person to browse diamond engagement rings, wedding bands or eternity rings. During an appointment, clients receive expert help without any pressure. Also, we provide a ring sizing service to ensure the perfect fit. 

We stock examples of our designs within the showroom to view. For example, our collection contains hundreds of solitaire ring styles. These include Round; Princess cut, Emerald cut, Pear-shaped and Cushion cut diamonds. 

Besides, clients learn more about diamonds and gemstones. Sit with us; enjoy a fresh cup of coffee and look at ring designs close up. We'll explain exactly how our bespoke engagement rings service works. Bring any design idea to your appointment, and we'll guide you from there. 

To book an appointment, email or call with your preferred day and time. We open Monday to Saturday from 10 am to 4 pm. Most clients spend between 1 - 2 hours with us. We help answer such questions as: "Should I choose Gold or Platinum." Or, "Can I put my existing diamond into a new setting?" 

Visit us for the weekend, and we will gladly recommend suitable hotels nearby—more clients book to visit us during the Summer months in good weather. Our showroom is located 10 minutes walk from Ryde's long sandy beaches. 

Smaller coastal villages nearby provide the perfect getaway for the weekend. Ryde is one of the largest towns on the Isle of Wight. The Island is the ideal place to explore over a long weekend. 

Read more about visiting us online, and contact us for help travelling to the Isle of Wight. Clients travelling by Hovercraft enjoy a full refund of their transport when they buy from Serendipity. See the Hovertravel website for more information on this promotion. 

Enjoy 12 Months Interest Free Finance on Engagement Rings, Wedding Rings and Eternity Rings

Purchases over £500 qualify for finance. We now offer 12 months interest-free finance with Klarna. Split the cost of an engagement ring or wedding bands. 

Our maximum term provides low rate finance for up to 48 months. Finance is subject to application and conditions. Also, we are unable to offer finance to clients outside the UK. 

Apply online for finance, or get in touch. Clients place a deposit of 10%-50% of the purchase price once their application is approved. Talk to us about tailoring a finance package to suit your circumstances. Read more about financing jewellery on our finance section of the website. 

Before you buy any item of jewellery, we advise you to check for running promotions on our website. We have various sales and discounts throughout the year.

 Luxury Isle of Wight Jeweller for Engagement Rings, Wedding Rings and Eternity Rings

Local clients have been using Serendipity Diamonds since 2007 when we started. We have grown from a simple online jewellery website to our fully-fledged luxury showroom. Today, most couples planning an Isle of Wight wedding visit us to look at wedding rings. For this reason, we have grown to become the most prominent Isle of Wight jeweller. We create most of the Isle of Wight wedding rings for couples living on the Isle of Wight and visiting the Isle of Wight. Many of our clients travel globally to visit us. In the last 12 months, clients have visited from as far as Seattle and Slovakia. For international visitors to the Isle of Wight, we offer tax-free shopping for jewellery from our showroom. Currently, we are one of 2 jewellers in Ryde but specialise in creating bespoke jewellery including engagement rings, wedding rings and eternity rings

This Month's Best Selling Engagement Ring

This month's best selling diamond engagement ring comes from our solitaire ring collection. The Unity engagement ring boasts the ultimate simplicity. With a wide choice of diamond sizes, the diamond floats within a tension setting in the precious metal of your choice.

View the Unity ring in our collection

Ready-Made Jewellery
Diamond Engagement Rings
Wedding Rings
Eternity Rings
Ethical diamonds and responsibly sourced diamond jewellery
Heartbeat engraved wedding rings
View our beautiful jewellery packaging
View our instagram jewellery page
Talk to us about diamonds
Visit us
Read independent reviews
Try before you buy
Bespoke jewellery design service
Expert Wedding Ring Help
Explore Diamond Rings
Diamond Pendants and Necklaces
Shaped Wedding Rings
Luxurious diamond earrings
Diamond Eternity Rings
Find out more about GIA diamond grading
Members of the Gemmological Association of Great Britain
Members of the National Association of Goldsmiths
Ryde Jeweller Serendipity Diamonds
Buy Now Pay Later with Klarna Finance