Category Archives: Discussion

Engagement Rings & The Paradox of Choice

Too much choice for engagement rings

The “Paradox of Choice” Growing up and whilst still quite young, our television had only three channels. Our telephone served only one purpose, to make calls. Our local shop stocked just five types of breakfast cereal. Limited choices made decisions easier. Whether this was for food, entertainment, or television. Today we experience quite the opposite. Read the full article…

Mark Johnson

About Mark Johnson

Mark attended Liverpool University and went on to pursue a career in the diamond industry. After more than a decade working in polished diamonds, Mark moved to the Isle of Wight where he launched Serendipity Diamonds. He works most days from their busy Ryde showroom, photographing jewellery and writing for the Serendipity Diamonds website.

70 Percent of the World’s Jewellery Remains Unworn

Bespoke diamond daisy earrings. Re-created in 18ct Yellow Gold.

70% of the World’s Jewellery Remains Unworn Would it surprise you that over 70% of the World’s jewellery is unworn? So many pieces rest in jewellery boxes – rarely seeing the light of day. This is a great shame. The care and attention that goes into making most jewellery, deserves attention. I regularly ask the Read the full article…

Mark Johnson

About Mark Johnson

Mark attended Liverpool University and went on to pursue a career in the diamond industry. After more than a decade working in polished diamonds, Mark moved to the Isle of Wight where he launched Serendipity Diamonds. He works most days from their busy Ryde showroom, photographing jewellery and writing for the Serendipity Diamonds website.

What Happens Now? Following 29.6 Carats of Vivid Blue Diamond

Image courtesy of Petra Diamonds Rare discovery You might have heard in the news that Petra Diamonds recently announced the recovery of a very rare diamond. An exceptional rough, blue diamond weighing 29.6 carats from the Cullinan Mine, South Africa. The diamond has been described as vivid blue, with extraordinary saturation, tone and clarity.  What Read the full article…

Mark Johnson

About Mark Johnson

Mark attended Liverpool University and went on to pursue a career in the diamond industry. After more than a decade working in polished diamonds, Mark moved to the Isle of Wight where he launched Serendipity Diamonds. He works most days from their busy Ryde showroom, photographing jewellery and writing for the Serendipity Diamonds website.