Tag Archives: Ideal Cut Diamonds

Look at Your Diamond with a Hearts and Arrows Scope

What to expect from a Hearts and Arrows ‘ideal’ cut diamond A glimpse at your diamond through the Hearts and Arrows Scope will reveal the incredible precision of the diamond cutter. If you’ve ever heard the term “hearts and arrows” and wondered what it means, then the Hearts and Arrows viewer gives a much clearer picture and Read the full article…

About Mark Johnson

My name is Mark and I'm founder at Serendipity Diamonds. By day you'll find me working in our showroom—in a variety of roles. My work (which I love) ranges from photographing jewellery, to writing blog posts and helping clients with my colleagues Drina, Emily and Debbie.