Why would you choose a Platinum eternity ring?
Platinum, diamonds and the concept of eternity, all relate in meaning with a sense of permanence. Both Platinum and diamonds offer an enduring combination provided a certain level of care is given to jewellery. For example, regular cleaning helps diamonds to keep their sparkle.
Many of our clients choose a Platinum eternity ring for several good reasons:
Platinum eternity rings keep their colour
Platinum eternity rings are never plated, unlike white gold jewellery. To explain, gold content within white gold results in an off-white colouration. As part of the finishing process, jewellers “dip” white gold in Rhodium to apply a very white plating.
In contrast, Platinum is naturally white. Furthermore, Platinum refurbishes as new. As a result, it restores back to a mirror polish when re-finished.
Platinum eternity rings make the perfect setting for diamonds
Platinum makes a great choice for diamond settings. Less malleable than gold, a Platinum eternity ring offers a rigid setting for diamonds. After all, why did world-renowned jeweller Tiffany & Co. choose this metal for their iconic engagement ring?
Platinum offers strength for thinner eternity rings
The strength of Platinum makes a perfect choice for thin eternity rings. Over the last 12 months, demand for thin eternity rings has doubled. Many of our slim eternity rings benefit from the additional strength provided by Platinum.
Platinum represents luxury and prestige
There’s a certain bragging factor associated with Platinum. A Platinum diamond ring offers luxury and prestige when it comes to jewellery buying.
The density and additional weight of Platinum gives this metal a heavy, substantial feel. Compared to other metals, Platinum feels luxurious.
A Platinum eternity ring makes a good choice for allergy sufferers
With a 95% pure precious metal choice, Platinum is a great choice for anyone with allergies. Other metal alloys can cause reactions. Platinum is hypoallergenic. We would stress that anyone with a skin allergy should keep their rings as clean as possible. Both dirt and bacteria trapped between the finger and stone settings can cause reactions. For this reason, remove rings before washing. Also, keep settings very clean. Finally, ensure rings are dried before wearing them.
The price of Platinum is less volatile than gold
Recently, the price of gold has risen and spiked on several occasions. The gold price is at the mercy of bullish investors and liable to soar. As a result, 18-carat gold can be more expensive than Platinum. Many of our current buyers choose Platinum owing to the inflated high cost of gold in today’s financial climate of uncertainty. Platinum is less susceptible to change as investors look for a safe haven in gold.
Learn more about Platinum in our additional guidance page on the Serendipity website.
About Mark Johnson
My name is Mark and I'm founder at Serendipity Diamonds. By day you'll find me working in our showroom—in a variety of roles. My work (which I love) ranges from photographing jewellery, to writing blog posts and helping clients with my colleagues Drina, Emily and Debbie.
