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Diamond Eternity Rings

Discover an exceptional collection of diamond eternity rings. We craft a breathtaking variety of exceptional ring designs including styles from the Raphael Collection. Each beautiful ring arrives elegantly boxed and beautifully presented in readiness for the perfect moment. Choose from Platinum, White Gold, Yellow Gold and Rose Gold in a wide choice of full and half set ring designs. We hand craft each ring to order. In addition, we provide a complete bespoke design service for that extra level of personal service.

What is an Eternity Band?


Each beautiful ring arrives elegantly boxed and beautifully presented in readiness for the perfect moment. Choose from Platinum, White Gold, Yellow Gold and Rose Gold in a wide choice of full and half set ring designs. 

We hand craft each ring to order. In addition, we provide a complete bespoke design service for that extra level of personal service.


An eternity band is a precious metal band, set with a continuous band of gemstones. Likewise a diamond version features an continuous row of diamonds. 

A continuous repeating pattern of diamonds represent everlasting love. Most people connect this ring style with a significant anniversary. 

Sometimes the first, or tenth Anniversary. For most couples, a diamond band follows in sequence. Firstly couples buy an engagement ring. Next, comes the wedding ring. Finally the eternity band.


Diamond engagement rings - mark commitment and an intention to marry.

Wedding rings - mark the union of marriage or civil partnership.

Eternity style rings - celebrate the ongoing union of marriage or partnership.


Anniversary Rings


Also known as infinity ring, this ring style features an continuous row of diamonds fully set around the ring. 

In contrast, Anniversary rings have a plain section of metal under the finger. Alternative terms include half eternity design. 


History and origin


Traditionally, this ring type originates from DeBeers in an attempt to sell small diamonds. As a result of marketing campaigns in the 1960's global sales of diamonds increased. 

They provided an opportunity to sell to married women. Moreover, couples who had already been through an engagement ring and wedding ring purchase.

Two posters advertising rings with associated slogans below. 

"She married you for richer or poorer. Let her know how it’s going." (DeBeers 1960's campaign)

"When a man actually remembers an anniversary, he ought to make it unforgettable." (DeBeers 1970's campaign)

"We never made it to the restaurant. What better way to celebrate your next anniversary. A diamond is forever." (DeBeers 1990's campaign) 

Why are they given?


Diamonds symbolise never-ending love. In addition, the enduring physical properties make diamond an eternal gemstone choice. 

This sparkle, value and allure, all contribute to the precious moment. Cut into small, consistent sizes, diamonds make perfect gemstones for setting into rings. 


When are diamond Eternity style rings given?


Diamonds were traditionally given after 60 years. For example diamonds represent a 60th Birthday or Anniversary. 

Today, many wives receive this ring type after one year, five years or ten years of marriage. 

Some couples celebrate the birth of a child with this ring style. As a result a new term "maternity ring" features in some circles. 


Which finger do you wear the ring on?


Tradition suggests that the ring is placed on the wedding ring finger. In the UK this is the third finger of the left hand. In detail, the engagement ring finger. However, some people choose to wear the ring on the opposite hand. 

If the eternity band does not sit with, or match the engagement ring set, this makes sense. Or, some buyers choose the other hand for a big statement diamond ring style

Half or full eternity?


Half-set diamond rings differ in appearance from fully-set diamond designs.  Classic styles include a fully set band with a full surround of diamonds. 

In contrast, half-set versions leave the underside of the ring plain. Logically, half set designs cost less than fully set rings. 

In addition, they allow room for a size adjustment. In contrast, fully set rings cannot be resized.

Shaped Eternity Designs


Shaped eternity styles fit around existing ring styles. In contrast to straight eternity bands, shaped styles custom fit. We provide a full bespoke ring service for this reason. First we quote for a fitted eternity band. 

Next, we design and create a CAD model. Our clients then receive detailed designs. Finally, we craft the ring, setting diamonds in any precious metal choice.

How and when to buy a diamond Eternity Band


We sell eternity styles throughout the year. Popularity rises in certain seasons. For example, Summer and Christmas. Choose an occasion to suit your own circumstances. 

We often provide help with choosing the best design. For example, some clients send a photograph of the engagement ring. We then match a suitable style to any existing rings. 

Or, some clients send the engagement and wedding rings to us to match in person. Finally, other clients visit in person. We carry most styles, including the Raphael Collection in our showroom to view. 

Furthermore, we give expert advice and guidance on settings styles. In addition, which precious metal to choose. For example, White Gold, Platinum, Yellow Gold and Rose Gold. 

Commissioning a bespoke design


We create many bespoke eternity style rings. Furthermore, we do this for clients Worldwide, regardless of their location. 

Many of our buyers reside in the UK, Ireland, Europe, USA, Canada, Australia and Switzerland.

Firstly we discuss your requirements. We give design advice and create a quote. Next, we request a deposit to start work. 

To note, the final balance is due once work is completed on the ring. We give great advice for you, even if you are not 100% certain on the finger size. After all, some  rings are surprise gifts.

Included when you purchase your ring

Clients benefit from the following. Firstly, we provide a diamond grading report with your ring. 

Next, we include an insurance valuation as part of our service. 

We present each eternity design in beautiful packaging. We send each ring by secure courier in our large outer box. Inside, the ring rests within our white gloss branded ring box. 

We pride ourselves on providing the very best finish to our rings. Each ring design arrives polished to perfection with a mirrored shine. 

International delivery for eternity designs

We send each ring from our UK showroom. We ship across the UK but to other countries also. These include USA, Canada, Australian and Europe. Contact us if you need any guidance on where we send jewellery. 

Resizing Eternity Bands

Please ensure that you have the correct finger size before placing your order. Most designs cannot be adjusted for size. For this reason, we recommend ordering with the correct ring size. 

As part of our bespoke service, we can send the empty ring mount before setting diamonds. This allows our client to check the size first. Once confirmed, we move to the next stage of creating the ring. This involves setting the diamonds. Most of our eternity styles feature machine set diamonds. Our system ensures a flawless finish

Diamond Qualities for Eternity Bands

We make ring styles with various diamond qualities. Please contact us for more choice. Our lowest option includes H colour and SI2 clarity diamonds. 

Coloured Gemstones for Rings

Browse some of our other designs featuring gemstones. Some clients ask for Sapphires, Rubies, and Emeralds. See some of our coloured gemstone styles in our collection. Or, contact us for help with certain colours. 

Browse the complete diamond eternity ring collection
Big Channel Set Eternity Band with Princess Cut Diamonds
A pair of eternity rings matching in design from our luxurious collection