This site uses cookies. By continuing to browse the site you are agreeing to our use of cookies. [read more]   OK

Welcome to Serendipity Diamonds

Follow Serendipity Diamonds on Instagram and view our recent work

Serendipity is the unexpected discovery of something wonderful.  Whether you found us by chance or by recommendation we're glad you found us. You might be surprised to learn that despite our brand and appearance, we are actually a very small family run independent jeweller—with a big reach, helping clients Worldwide from our showroom on the Isle of Wight. 

We pride ourselves on giving the best customer service. Our small team are all hard-working, skilled, knowledgable and above-all – friendly. We devote ourselves to putting your needs above everything else. Please take comfort in the fact that we're delighted you're here. 

You'll be taken care of, whether your requirements are for information, advice or purchase by our small, friendly team. We never work on a commission basis, and all help and guidance is given free without any obligation to purchase. 

In the photograph below from left to right : Debbie, Mark, Drina, Emily and Hannah

Speak with the team in store, by email, via online chat or by phone online Monday to Saturday 8.30am - 4.30pm

Serendipity Diamonds. Our Story.

Serendipity Diamonds first went online in May 2007. We remember our very first order – thank you Marie! Today, Mark Johnson who founded Serendipity works within the showroom alongside a small team of dedicated jewellery professionals. Mark is happy to connect with new and existing clients on Likedin. Just follow the link to find connect. (Bio taken from the Author section of the Serendipity Diamonds Blog.)

Serendipity Diamonds Reviews

Our independent reviews are collected via Feefo and available to view online. If you decide to blog, review or write about your experience with us, anywhere else, please send us the link to your online article and we will send you a complimentary gift as our way of thanking you.  

Serendipity Diamonds Today

We've treated every jewellery commission since then in the same way—with dedicated care and attention. In the early years Mark managed the day to day running of Serendipity and has been advising on all aspects of diamonds and jewellery over 20 years. Today, Mark remains firmly rooted within the showroom, speaking with the same clients that discovered Serendipity back in 2007—they feel confident to return again and again.  

In 2010 when things got very busy, Drina joined the company and heads up the small friendly team looking after you.  Emily joined us in 2014 and brought her excellent customer service and attention to detail to help us look after our valued clients.  Today we have a small, dedicated team of 5 members located in our Ryde showroom. 

In June 2018 we decided to open our first showroom open to the public. Located on the lower part of Ryde's busy High Street on the Isle of Wight, our team are on hand daily giving advice on all aspects of jewellery.

Photographs of the showroom. Bottom right, clients benefit from no-obligation viewings in the mezzanine area of our showroom

Serendipity Diamonds Mission

To provide meaningful luxury jewellery, responsibly and ethically sourced – created with the greatest care and attention to detail. To deliver our clients the best experience we can at all times. To strive in creation, innovation and education, adopting best practices and intentions in all we do.

Become a Client - See for Yourself

Find out a little more about us. Here are a few associations and websites we are associated with. 

Click here to see our membership page on the National Association of Jewellers

We are also members of the Gemmological Association of Great Britain and Licensees for Fairtrade Gold, enabling us to source ethical engagement rings, wedding rings and jewellery. In addition, we are listed suppliers with CanadaMark, providing our clients with 100% traceable, ethically sourced certified diamonds. 

Where to Find Us

Find us online or visit our UK showroom. Our new air-conditioned showroom is the perfect place to browse designs. Make an appointment to get in-depth advice in a relaxed visit, with all the expert help you might need. 

Why Choose Serendipity?

Enjoy buying jewellery in luxurious surroundings, with expert help and guidance from our small and friendly team. We craft most items to order ensuring that your jewellery is hand-crafted to your perfect specifications. Choose from a very wide range of designs across most types of jewellery. 

100% positive feedback

20+ years expertise

Bespoke Design Service

Great communications and expert knowledge 

Ethical sourcing

Friendly courteous advice.

Full after-sales support. 

Buy-back assurance - upgrade your diamond

Click and Collect Available - Order online and collect in store

Buy with confidence listed

Free size adjustment

60 Days Returns

0% Finance available online or instore

Beautiful luxury packaging

Premium diamond certification

Lifetime warranty 

Luxury showroom (1-2-1 appointments available)

Upto 60% of High Street Prices