From aspiring best online diamond store to a full year in our new showroom
This coming month, we celebrate a full year in our brand new showroom and 12 year online. Our aspiration was once to achieve best online diamond store, but we have since grown to new ambitions. Before our move from internet / private showroom to online store and High Street showroom, we had already realised our goals went far beyond the ambition to be the best online diamond sore.
For this reason, we have outlined some of our main goals before and after our recent move to the High Street.
To provide beautiful air-conditioned showroom facilities
Clients now drop by to chat, or book an in-depth appointment. Located just 10 minutes walk from the commuter terminals in Ryde, we are close to the beach and central within Ryde town. Occupying a prominent High Street position, we are surrounded by short and long-stay parking. As a result, our premises offer the perfect day trip or weekend break to view designs, get expert help and to buy jewellery.
To promote ethical jewellery
Over the last year, all of our team have become ambassadors for Fairtrade Gold. As Fairtrade Licensees since 2015, we have embraced ethical standards for our jewellery. It is essential that we ensure that know where our materials originate. Furthermore, we need to ensure that both workers and the environment are cared for. From Fairtrade Gold engagement rings and wedding rings, to ethically sourced, traceable diamonds, we always strive to go the extra mile than many other online diamond stores.
To give the very best service in jewellery
Another primary focus has been customer service. Following our best online diamond store (www.serendipitydiamonds.com) our new showroom welcomes members of the public to drop in. A far cry from our “appointment only” arrangement, we now open daily to allow clients to call in and chat. We still provide one-to-one appointments, but our expert team remain available most days to chat with.
To offer a unique core of unique jewellery designs
One of the reasons our website remains one of the best online diamond stores, comes from our photography and listing of real jewellery. Instead of computer jewellery renders (we still have some) most jewellery today gets photographed in the flesh. In addition, we routinely video new commissions to share on our social media platforms including Instagram, YouTube and Facebook.
Unique jewellery designs include actual fingerprint wedding rings and jewellery engraved with your actual heartbeat. Merging cutting-edge technology with jewellery design, our team always strive to offer new and exciting variations of traditional jewellery. Furthermore, all services are made available Worldwide. For example, Australian clients can order a fingerprint wedding ring. Global distance is no problem for us!
Beautiful jewellery packaging
A few years ago, we spent almost 2 years designing and creating beautiful packaging for clients. From our outer boxes to the branded gloss-finish presentation boxes. Each item arrives individually packaged and presented for a first-class experience. You cannot strive to be the best online diamond store without the finishing touches!
A realistic social media jewellery experience
No jeweller can afford to be missing from social media. As part of our online experience, we post regularly to social media. All of our photography is taken by myself in-house using one of the best camera systems available. As a result, clients get a sneak-peek of jewellery as it will appear when completed.
Many of our clients request photography on completion of their designs, or when choosing a large diamond online. As a result, we accommodate requests which help many buyers seeking expensive gemstones outside the UK.
Options for finance to make payment easier
Many of our clients choose to spread payments when making their significant purchase. For this reason, we introduced finance for engagement rings and jewellery. We are fully regulated by the Financial Conduct Authority to provide finance. In our efforts to stand out as the best online diamond store some years ago, we built this into our website designs. This allows clients the option to apply online for a very speedy decision.
About Mark Johnson
My name is Mark and I'm founder at Serendipity Diamonds. I have 30 years or experience in polished diamonds and jewellery. Today, I work with an expert team in our Isle of Wight jewellery showroom located in Ryde. Most of my work involves helping clients in our showroom, working on our two websites and photographing jewellery commissions.
