Welcome to Serendipity Diamonds

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Serendipity is the unexpected discovery of something wonderful.  Whether you found us by chance or by recommendation we're glad you found us. We pride ourselves on giving the best customer service. Our small team are all hard-working, skilled, knowledgable and above-all – friendly. We devote ourselves to putting your needs above everything else. Please take comfort in the fact that we're delighted you're here. 

You'll be taken care of, whether your requirements are for information, advice or a purchase. 

Mark, Drina and Emily (The Serendipity Team)

Why Choose Serendipity?

100% positive feedback

20 years expertise

Value (40% - 50% below high street prices)

Great communications and expert knowledge 

Responsible sourcing

Friendly courteous advice.

Full after-sales support. 

Buy-back assurance - upgrade your diamond

Buy with confidence listed

Free size adjustment

60 Days Returns

Simple, streamlined finance

Beautiful bespoke packaging

Premium diamond certification

Lifetime warranty 

One-to-one private appointments

Who are Serendipity Diamonds?

Serendipity Diamonds first went online in May 2007. We remember our very first order – thank you Marie! 

We've treated every order since then in the same way – with dedicated care and attention. In the early years  Mark managed the day to day running of Serendipity and has been advising on all aspects of diamonds and jewellery over 20 years.   

Mark remains firmly planted at his desk, speaking with the same clients that discovered Serendipity back in 2007 – they feel confident to return again and again.  

In 2010 when things got very busy, Drina joined the company and heads up the small friendly team looking after you.

We strive to give each client our best  this includes members of the jewellery trade, for any requirements in loose diamonds and jewellery.

Our Mission

To provide meaningful luxury jewellery, responsibly and ethically sourced – created with the greatest care and attention to detail. To deliver our clients the best experience we can at all times. To strive in creation, innovation and education, adopting best practices and intentions in all we do.

Become a Client - See for Yourself

Find out a little more about us. Here are a few associations and websites we are associated with. 

Click here to see our membership page on the National Association of Jewellers

We are also members of the Gemmological Association of Great Britain


Our independent reviews are collected via Feefo and available to view online. If you decide to blog, review or write about your experience with us, anywhere else, please send us the link to your online article and we will send you a complimentary gift as our way of thanking you.